Internet Marketing, Integrated

Integrated marketing with Internet marketing: where, when and how much to invest in SEO (search engine optimization), Pay-Per-Click campaigns, website technology and traditional marketing. Your website is your Internet marketing strategy.

Search Engine Optimization

Gum Design offers Search Engine Optimization to our clients. We take your website success serious and work hard to achieve results.

Our Initial SEO Package

All SEO starts with basic things. The items listed below is the first step toward reaching better search ranking.

  • Install a statistics application to monitor website traffic and visitor behavior
  • Find the right key phrases and words which people use in search engines to find your product or service
  • Add page descriptions for all major sections
  • Add keywords for all major sections
  • Use all available design techniques to improve content assessment by Search Engines
  • Submission to major search engines

Ongoing Search Engine Optimization

Items that may be performed on monthly maintenance contracts, depending on need and budget.

  • Create more keyword content to form internal linking information
  • Edit content to include keywords
  • React to customer expectations, industry trends and marketing trials
  • Research and begin linking partnerships
  • Set up linking page for partners requests
  • Find/found blogging community and other Internet tools to increase site popularity
  • Continue search engine submissions
  • Tracking statistics, researching results
  • Integrate your marketing strategies into the website (free offers or other kinds of specials)
  • Site Map submission to Google