Hawaii Web Design

Consulting

Today�s Internet is abundant with marketing opportunities. Whether it's SEO, social media, mobile devices, customer created content, or paid ads, we can put you on track. We listen, we discuss, we recommend and you get results.

Digital Branding

How your company represents its self online is your digital brand. Just like traditional branding, it's important to be consistent. We assist you with branding on the many channels. Gum Design can help you create visuals and content which supports your view points and responds to your audience.

• website design
• blog
• email marketing templates
• online ads

Social Media Management

We have entered an age of social content. Addressing feedback provided by your audience is an essential PR move. Visitors value peer opinion. Blogs, forums and reviews provide creditability to your product and service. Gum Design can help you formula a detailed plan so you can use these channels effectively.

• professional blogger exposure
• user forums
• customer reviews
• social networks

Do It Yourself

Our system allows access to the meta tags: title, description and keywords on a per article basis. You can find your keywords and optimize your pages like the pros.

Hire a Pro

We optimize your pages for you initially. After that, we work together to expand and improve your search rankings and reach your goals.

Our Initial SEO Package:

• Install a statistics application to monitor website traffic and visitor behavior
• Find the right key phrases and words which people use in search engines to find your product or service
• Assist with keyword density within your copy
• Use all available design techniques to improve content assessment by Search Engines
• Create unique meta tags, page descriptions, and keywords for up to 4 sections
• Submission to major search engines

Reaching your mobile audience is important.
Are you clear about your options?

There is a lot of talk about “apps” these days and language has gotten murky. Let’s clarify what is meant by a “mobile web app” vs. “native app” and the implications of both.

Web based apps = easier to deploy, less expensive
If your mobile application is mainly used to display your online content, a generic or dedicated mobile website is the right direction for your company.

Web apps use your website content and structure as a foundation. They have tailored navigation, content and images for optimal display on mobile devices. Web apps can have generic display or refined for each device. Web apps use web technology for programming.

Gum Design develops mobile web applications with “responsive designs.” Our mobile websites rescale and serve content based upon the screen size of the device, capitalizing on larger screen real estate available on tablet, while still optimizing for small phone screens/bandwidth. This method best meets our customer needs to deploy web apps quickly and inexpensively with the flexibility to maintain content in-house.

• Reach Larger Audiences. User does not have to download a app, but accesses the content through browser
• Lower Cost and Time to Market. Development is done with web tools instead of special programming languages.
• Instant Updates. Content lives on web server.
• No Censor. iTunes has a review process for apps.
• Low Barrier to Entry.

Examples (use your smart phone! auto-detect):

• Hawaii Forest & Trail (Services)
• Kings Shops (Informational/Multi-language)
• Mauna Lani Realty (Informational)
• Waikoloa Beach Resort (Informational)
• Hamakua Macadamia Nut Co. (Retail Store)
• Kona Historical Society Store (Retail Store)
• Ha Organic Clothing (Retail Store)
• Parker Ranch Store (Retail Store)

Smartphone OS technology: “native apps” = more robust, costly, & intensive
If your application is mainly used offline, a native app will offer a better user experience. Most games are native apps.

Native apps are programmed for a specific device in their operating system language, which means you must create an app for each different device. While these mobile applications are robust, and can delive information when offline, their development, maintenance and deployment costs are high.

• Connectivity. Some content may be embedded in the app.
• Device-based Caching
• Immersive and Richer Experiences.
• Stronger Engagement
• Censored distribution process
• Performance
• Expensive, you need version for apple and android.