Web Design, Development & Integrated Marketing

Website design, Internet technology developments and integrated web site marketing are crucial to your web site success. We've written a series of articles with our customers in mind to help them choose a website developer and the right technology within a reasonable Internet marketing budget.

Design and Creativity

Everybody is or knows a “web designer” these days. But not everyone knows or is a good web designer. What is good web design?

Design (n.) and designing (v.) are very common words, while most people only have a vague understanding of their meaning.

From Wikipedia, the free encyclopedia.

Designer

Designer is a broad term for a person who designs any of a variety of things. This usually implies the task of creating or of being creative in a particular area of expertise. Often times it is used to reference someone who draws or in some ways uses visual cues to organize their work.

Designer is also the title for a person practicing in one of the design fields, such as architecture or engineering, but who is not licensed in that field.

Examples include: automotive designer, costume designer, fashion designer, graphic designer, industrial designer, interior designer, landscape designer, stage designer, systems designer and web designer.

Creativity

Creativity is a human mental phenomenon based around the deployment of mental skills and/or conceptual tools, which, in turn, originate and develop innovation, inspiration, or insight.

Measuring creativity
Genrich Altshuller introduced approaching creativity as an exact science with TRIZ in the 1950s. The psychologist Robert Sternberg has proposed to apply the name creatology to scientific studies of creativity.

Creativity can be measured based on a response to a variety of test scenarios:

  • Expressing ideas: the ability to easily develop and juggle an abundance of associations and phrases when presented with a single word or image.
  • Combining ideas in a new way: developing a wide range of innovative solutions when asked to explore new possibilities for an everyday item (such as a brick).
  • Finding new uses for existing ideas: generating an original idea or solution based on a suggested existing idea
  • Expansion: the ability to work up a tentative idea into a practical solution.
  • Focus and discrimination: recognizing the central challenge within an approach to a solution, while discounting any distracting minor elements, and then evaluating the difficulties.
  • Perspective swapping: the ability to suggest ways of viewing a known problem from a completely different perspective.