Web Design, Development & Integrated Marketing

Website design, Internet technology developments and integrated web site marketing are crucial to your web site success. We've written a series of articles with our customers in mind to help them choose a website developer and the right technology within a reasonable Internet marketing budget.

What is Usability?

Usability is a quality attribute that assesses how easy user interfaces are to use. The word “usability” also refers to methods for improving ease-of-use during the design process. Your website designer should be provide you with an intuitive design that accomplishes the following five components.

Usability is defined by five quality components:

Why Usability is Important

On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website’s information is hard to read or doesn’t answer users’ key questions, they leave. Note a pattern here? There’s no such thing as a user reading a website manual or otherwise spending much time trying to figure out an interface. There are plenty of other websites available; leaving is the first line of defense when users encounter a difficulty. (source: http://www.useit.com)