Search Engine Pay-Per-Click Sponsored Advertising

All major search engines offer the “pay per click” advertising. These advertisements stand out from the usual search engine results. Often, they appear in the upper right corner or at the top of search engine results. When a user clicks on your ad, they are taken to your web site, but you are charged each time they select your ad.

Your and your web design company can control how much is spent for these advertisements. The amount you spend is proportional to how your ad is ranked. These advertisements have become quite competitive and therefore, quite costly which is why we suggest spending the time and money on good content and other promotions in addition to paid online advertising.

One such example is the “Google AdWord.” Google can tell you how much you need to spend in order to appear at a certain rank. The more you spend, the higher your ad appears on the list. You can read more about these on their web site (www.google.com). Another form of paid advertising is search engine submissions. When your web site is submitted, the search engine analyzes it for key words, meta phrases and links. This information is ranked against other web sites to determine the order in which you appear on the search engine results.

Google’s search engine submission is still free and however, there is no guarantee of where your site appears in the search engine results. Other submissions (such as Overture) vary from $35/yr. (Lycos/MSN) to $300/yr. (Yahoo), usually per page submitted.