Business Advantage: New Generation Websites
Websites date themselves just like your shag carpet and retro counter tops. For visitors, modern websites have better navigation, seamless integration of outside applications and flashy moving components. Navigation is more intuitive because web users are accustomed to looking for buttons and links. Third party software – like a shopping cart – has become so integrated with the look and feel of websites; visitors don’t realize they’ve gone to a different site. With the advent of widespread high speed Internet access, companies like to add streaming video, Flash movies, and virtual tours to add a little pizazz. These features are great for web visitors, but the best improvements to modern websites are for the business owner. Modern websites are dynamic. They use a database to store content and programming to display the pages.
These dynamic sites have administrative components, which allow the owners to change the website on demand. An administrate website allows business owners direct access and modify the content. Owners can change their website information to react to market demand, keep up with timely releases and grow with their business. Tickets sell out sooner than expected? Take it off the website today! Breaking news affects your investors? Immediately inform them of company direction. Best yet, you’re not limited by space. It’s easy to add more pages for your growing company, because dynamic websites do not have static pages!
Some administrative components are so convoluted that business owners have a huge learning curve and they still face formatting and design decisions. We’ve found that simple is best; give owners the tools to take control of their website content and leave the design to designers. If you don’t have control over your website, you are not using the Internet’s flexibility to your advantage.