Julie and Christian make a thoughtful and highly professional team. They ask good questions, listen carefully, and are highly organized, finishing their work in timely fashion. Our website has been an integral part of the successful launching of our new business model.
Changing the Nature of Healthcare
Iris Integrative Health redefined their business model and looked to Gum Design to bring this change forward with brand cohesion, subscription revenue technology and value added digital component. Gum Design listened closely to the objectives:
- Develop a patient centered healthcare system that uniquely blended Western and naturopathic approach
- Implement a redefined revenue model unlike nearly any other health provider in the U.S. – one with a flat monthly fee that covers all applicable care
- Add online value by providing quality member only content, membership management and automated patient registration
Healthcare Connection: Brand Identity
Branding builds an emotional connection to customers, increases product recognition, and builds trust. We create unique brands with advantages over competition and links you as a trusted partner to customers. Brand is the foundation of marketing and your website is your primary channel. We make them work together.
Invest in Your brand:
- Create Recognition
- Foster Trust
- Support Advertising
- Increase Financial Value
- Inspire Communities
Gum Design crafts solid brand foundations so you connect with your customers.
Gum Design implemented a WooCommerce Subscription technology to manage customers.
- Allowed members to sign up at their convenience
- Automated business critical functions such as payment collection, invoicing and membership expiration
- Connected staff and members through a centralized portal
- Improved business solution, simplify internal workflow
Adding value to your offerings is a cornerstone in business to overcome competition. In healthcare, incentives are more than just fiscal opportunities, they are the building blocks to trust and good health. Some of the online value added components include member only privileges:
- 24/7 access to valuable doctor insights
- Customer independence – adjust subscription plan online
- Customer portal for greater transparency