Branding and Logo Development

As part of three year university research project, Gum Design developed website and branding assets for birthplacehawaii.org.

Queens’ MarketPlace wanted to refresh the brand and set criteria for all marketing partners for a more consistent brand representation. Gum Design created a color pallet and font selection to help define the essence of Queens’ MarketPlace in print and delivered a simple, functional style guide for distribution.

Gum Design developed brand assets for Iris Integrative Health brand cohesion including color pallet, font selection, logo and useage guide.

Waikoloa Dry Forest Initiative brand re-touch allowed their outreach department a simplified version of the logo and clearly defined secondary colors that could be used in print, signage and online. Gum Design reshaped the tree motif, provided a color sampling for the brand guidelines and redesign their website to have stronger calls-to-action.