Queens' MarketPlace Brand Evolution
Queens’ MarketPlace wanted to refresh the brand and set criteria for all marketing partners for a more consistent brand representation. Gum Design created a color pallet and font selection to help define the essence of Queens’ MarketPlace in print and delivered a simple, functional style guide for distribution.
Waikoloa Dry Forest Initiative
Waikoloa Dry Forest Initiative brand re-touch allowed their outreach department a simplified version of the logo and clearly defined secondary colors that could be used in print, signage and online. Gum Design reshaped the tree motif, provided a color sampling for the brand guidelines and redesign their website to have stronger calls-to-action.