Total disclosure, we thoroughly enjoy the Fair Wind Cruises – the owners, their staff, the catamaran, food, and cruise are so great, and I can’t say enough good things about the fun experience. We couldn’t wait to get started when tasked to redevelop their site. We outlined some key points to improve the site. With user experience as first priority, we redeveloped the site with modern responsive design. All visitors, from desktop to phones, have a much-improved brand interaction. Fair Wind upgraded their boats and along with, thier branding, which was naturally brought online. A dedicated media team captured stunning videography and photography, so there is plenty of eye candy for visitors to enjoy. We took a careful look at how to best present the cruises, optimizing everything from micro-language, to copy, to photos, to features, so everyone could get as excited as us, and book today!
Recent Work