“Professional, Intuitive, Smart and Efficient. When it came to our website and design, we wanted someone who understood our vision and was quick to make it happen. Gum Design listened to what we wanted and was supportive 100% of the way. What I truly appreciated was the quick response and professional eye.”
Julie and Christian make a thoughtful and highly professional team. They ask good questions, listen carefully, and are highly organized, finishing their work in timely fashion. Our website has been an integral part of the successful launching of our new business model.
Birthplacehawaii.org is a joint effort between Gum Design LLC, the University of Manoa Office of Public Health Studies and the Hawaii Health Information Corp. to design and pilot test a personalized, interactive, educational website concerning the maternal hospital delivery decision, including useful and easy-to-understand inpatient quality measures. This product is based on established evidence, theory, and best practices in web design.
Gum Design created an interactive, consumer-focused website to provide information relevant to the decision of where to give birth in Hawaii. Some of the highlights of this project include a real-time, side-by-side data comparison of quality hospital data.
The prototype was tested using AHRQ methods, including cognitive interviews. Individuals were asked to perform a variety questions and tasks, rate aspects according to the TAM (Technology Acceptance Model), including ease of use, relevance, and intention-to-use.