When Hawaii Forest & Trail was looking to update our website to a responsive design we looked at design teams all around the country. In the end we chose Gum because they really took the time to understand the needs of our business from the standpoint of both functionality and aesthetic. Their professionalism and competitive pricing were an added bonus. I would not hesitate to recommend Gum to any business looking to build a beautiful and functional website capable of vaulting their business to the next level!
Wayfinding
Would you trust a guide in a forest if you get lost on their website? Well developed information architecture is critical to a positive user experience.
Matching visitors intuitively to their best option is a crucial step in their consumer journey. Gum structured HFT navigation, entry points and flow to guide visitors to their ideal tour based upon personal preferences in destination, duration, interest or departure. Travelling through the site, visitors will discover maps, interests, facts and timelines that keep them on the right path.
Frictionless Booking
Reducing cart abandonment rate is a high priority for all online retailers.
HFT booking process minimizes checkout hesitation with integrating custom booking forms designed to reduce distractions, provide real-time inventory feedback and are mobile friendly. An easy, intuitive and fast checkout process can increase booking rates.
