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Expand Papahānaumokuākea Coalition grassroots movement compelled President Obama to pass the Papahānaumokuākea National Monument Expansion Act on Aug. 26, 2016.

Gum Design supported key Hawaiian leaders and local community activists with collateral development, an action compelling website, and email marketing to promote the issue, collect support and distribute key campaign messaging.

Gum Design continuously went the extra mile for us. Julie and Christian are the ultimate professionals: reliable, talented, and forgiving of our intense timelines to turn around design collateral that not only looked great, but made an impact. I would hire them again in a heartbeat.

We are pleased to be working with Gum Design on the website to highlight the efforts to expand Papahānaumokuākea National Monument. Their experience of designing environmental, especially marine conservation sites and awareness of Hawaiian culture were a definite edge in selecting Gum Design for this project.

Compelling Campaign Collateral

From local flyers to social media eye-candy, Gum Design developed key messaging that community leaders used to gain support and spread the message.

  • Community Bulletins
  • SEM Banner Ads
  • Visual Infographic
  • Social Media Assists

Making a Case for Motivation – Website Development

Expand Papahānaumokuākea website is a hub of community voices, issue facts and action center.  The community used it to collect signatures, as a media outlet, supply community testimonial and distribute fact information.

Gum Design supported each initiative with mobile friendly programming, compelling visual communication and media integration.

Targeted Email Marketing Campaigns

As part of the outreach, the community connected with the community with personal email campaigns.

Gum Design crafted the emails to foster this relationship and leave lasting impressions.

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