Promoting Your Company

Promoting your business and website with Web 2 social networking tools is part of a rounded marketing plan.

The center of your online business universe is your website and your blog and each web 2, SEO, and other marketing initiatives are your satellite spotlights. Drive targeted traffic to your site with these satellite tools, and the result will be in the desired action prompted by your website’s goals.

All of these tools have basic marketing principles behind them. Exposure and information leads to business interest. Once you get them to your website, there must be a clear message of what to do next. This call to action is also part of your marketing plan. Your marketing message will lead to sales.

*Communicate and Promote to Humans*

Actively participate in online marketing
Email to Friends
Post Comments/Reviews
Email broadcasts
Syndicate with RSS
Create networks on social networking avenues
Tag your content

*Communicate and Promote to Computers*

Submit Directories
Submit/Ping Search Engines
SEO: Incoming Links, Use Keywords, Use Descriptive Titles, Use Friendly URLs, Optimize Your Content, Use META Tags, Tag your content

Sometimes people tell me, “My website doesn’t do much for my business.” My response is usually, “What do you do for your business’s website?”