Gum Design created a short presentation for the BIVB addressing Hawaii Island’s social media marketing for 2011 and used a case study, Tourism Queenslands’ “The Best Job In The World Campaign”.
Recruit applicants for a six-month assignment to become a Great Barrier Reef island caretaker, take out the garbage, clean the pool, water the dog and feed the fish.
While the on the job, the successful applicant was also expected to explore the islands and write a weekly blog reporting on his adventures. Compensation included round trip travel from anywhere in the world, room and board, all expenses while in Queensland, and a salary of $8,800 US per month. Total package, $150,000 AUD.
Mahalo to the authors who created this case study:
“http://www.createwanderlust.com”:http://www.createwanderlust.com/social-media-or-integrated-campaign
“http://www.quinnandco.com”:http://www.quinnandco.com/index.php/2010/05/best-job-in-the-world/
“http://www.jeffbullas.com”:http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/