We are living in a time of media inundation. We trust friends and social groups to filter through information and choices for us. We have become skeptical of experts, industries and marketing. We have hope in our communities, defined by physically and ever more so by technology, to help us make wise and responsible decisions.
Socialmedia technologies are community based. Building a community of interested people is the goal. In order to do this, you should not be passive and watch. To receive the full benefit of community, you must participate, share and give back to the community. The more involved you are, the more people in your network. Your network is your return.